(CHICAGO) April 12, 2017 \u2014 TitanTV, Inc. and Strata announced today the integration of MediaStar scheduler with Strata\u2019s TV sales solution, AExpress. The collaboration between TitanTV, a top software and information provider to the broadcast industry, and Strata, the Comcast-owned leader in media buying and selling software, allows a station\u2019s program schedules to flow from MediaStar directly into Strata\u2019s systems.<\/p>\n
The integration of schedule data into Strata allows sales teams to have more accurate programming data for creating ad campaigns as far as five quarters into the future. This also eliminates the costly and error-prone double entry of programming data, while ensuring the schedules in both tools are identical.<\/p>\n
\u201cStrata\u2019s ongoing mission is to create adaptable solutions for our clients and agencies, even if that includes their work with other vendors within our ecosystem. We are very proud that our partnership with TitanTV is a continuation of our long history of working to solve our clients\u2019 needs,\u201d said Mike McHugh, senior vice president of Media Sales & Electronic Delivery for Strata. \u201cPartnering with TitanTV has delivered real efficiencies for Nexstar stations and we are excited to see our clients benefit.\u201d<\/p>\n
\u201cThe integration with Strata exemplifies our mission of providing Centralized Programming Data through MediaStar,\u201d said Heidi Steffen, SVP of Sales & Marketing for TitanTV, Inc. \u201cThe integration will provide more efficient workflows for stations, eliminating double entry of data.\u201d<\/p>\n
TitanTV is the foremost online software and information provider to the broadcast industry. The company\u2019s powerful tools allow broadcasters to maintain their stations\u2019 schedules more efficiently. TitanTV\u2019s corporate website may be viewed at:\u00a0http:\/\/titantvinc.com<\/a>.<\/p>\n Its broadcaster-centric products include MediaStar Scheduling, Contract Management Edition, PSIP Data Services, TitanTV Guide & Data Services, STELA Compliance Tool and more.<\/p>\n The company also maintains the consumer sites TitanTV.com, a free online television guide, and AntennaWeb.org, a site that informs consumers how to choose the correct outdoor antenna to receive the available off-air channels from local broadcasters.<\/p>\n More information about TitanTV and its products and services is available at\u00a0info@titantv.com<\/a>.<\/p>\n About Strata<\/p>\n Strata empowers clients to buy and sell all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums. On average, over $50 Billion in advertising dollars flow through Strata systems per year. As the system of choice for over 1,200 agencies in the United States, Strata provides media technology that enables organizations to lead rather than react to industry developments.\u00a0 By transforming the way advertisements are placed and tracked, Strata adds a new level of transparency to campaigns that is necessary in the ever-evolving media world. Strata is a Comcast Platform Services company. For more information, visit\u00a0www.gotostrata.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" (CHICAGO) April 12, 2017 \u2014 TitanTV, Inc. and Strata announced today the integration of MediaStar scheduler with Strata\u2019s TV sales solution, AExpress. The collaboration between TitanTV, a top software and information provider to the broadcast industry, and Strata, the Comcast-owned leader in media buying and selling software, allows a station\u2019s program schedules to flow from […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.titantvinc.com\/blog\/wp-json\/wp\/v2\/posts\/7"}],"collection":[{"href":"https:\/\/www.titantvinc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.titantvinc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.titantvinc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.titantvinc.com\/blog\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":1,"href":"https:\/\/www.titantvinc.com\/blog\/wp-json\/wp\/v2\/posts\/7\/revisions"}],"predecessor-version":[{"id":8,"href":"https:\/\/www.titantvinc.com\/blog\/wp-json\/wp\/v2\/posts\/7\/revisions\/8"}],"wp:attachment":[{"href":"https:\/\/www.titantvinc.com\/blog\/wp-json\/wp\/v2\/media?parent=7"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.titantvinc.com\/blog\/wp-json\/wp\/v2\/categories?post=7"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.titantvinc.com\/blog\/wp-json\/wp\/v2\/tags?post=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}