{"id":70,"date":"2018-03-14T20:59:55","date_gmt":"2018-03-14T20:59:55","guid":{"rendered":"https:\/\/www.titantvinc.com\/blog\/?p=70"},"modified":"2018-03-14T21:46:13","modified_gmt":"2018-03-14T21:46:13","slug":"whats-on-tv-viewers-today","status":"publish","type":"post","link":"https:\/\/www.titantvinc.com\/blog\/whats-on-tv-viewers-today\/","title":{"rendered":"Do your viewers always know \u201cWhat\u2019s on TV?\u201d"},"content":{"rendered":"<p><strong>\u201cWhat\u2019s on TV?\u201d\u00a0 Viewers today use their devices to find out what you\u2019re airing, so make sure you give them a compelling, accurate program guide.<\/strong><\/p>\n<p>Among the most essential function that broadcasters and media companies require of their digital platforms is the ability for their viewers to learn about their programming.\u00a0 Linear television is appointment viewing (whether by watching a scheduled program or setting a DVR) and making that appointment requires accurate and clear program listings.\u00a0 And as the number of content channels proliferate, it is no longer simply about listings for the main broadcast channel \u2013 it is also about diginets and upcoming expansion of digital capabilities promised by <a href=\"https:\/\/www.titantvinc.com\/broadcast-software\/tv-data-services\/psip-data-services\/atsc-services\/\">ATSC 3.0<\/a>.<\/p>\n<div style=\"float: left; clear: left;\"><iframe loading=\"lazy\" style=\"border: 0; width: 325px; height: 250px;\" src=\"\/\/whatson.titantv.com\/Whats\/Showing\/Now?css=accordian.blue.css&amp;ds=eastcoastfive\" width=\"325\" height=\"250\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/div>\n<p>We believe there are two key questions that every viewer wants answered on a broadcasters\u2019 web sites and mobile platforms: \u00a0\u201cWhat\u2019s on TV?\u201d and \u201cWhat are the programs about?\u201d<\/p>\n<p>The \u201cWhat\u2019s on TV?\u201d question is more transactional, and viewers demand a quick answer.\u00a0 A viewer may be planning their evening and seeking a lineup of programming on a broadcaster\u2019s station, or even across that broadcaster\u2019s content offerings.\u00a0 To address this, TitanTV provides a widget called, appropriately, <a href=\"https:\/\/www.titantvinc.com\/broadcast-software\/guide-services\/program-listing-service\/\">\u201cWhat\u2019s On\u201d<\/a>.\u00a0 This basic listings widget sits on a website or in a mobile experience and provides a basic run down of local programming.\u00a0 The What\u2019s On widget may be configured to display what\u2019s on now or your primetime lineup.\u00a0 It fits nicely into almost any digital experience.<\/p>\n<p>The \u201cwhat are the programs about?\u201d question implies that some viewers are seeking to learn more about the content that broadcasters are offering.\u00a0 This education is particularly crucial when introducing new content streams to viewers as they seek to understand what is available to them.\u00a0 <a href=\"https:\/\/www.titantvinc.com\/broadcast-software\/guide-services\/program-meta-data\">TitanTV\u2019s \u201cNext Gen Guides\u201d<\/a> are engaging, informative listings that feature program descriptions and illustrated show cards, providing a way to preview and excite viewers about programming.\u00a0 These enliven the digital experience and allow viewers to interact with your listings in a whole new way.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 0; width: 100%; height: 400px;\" src=\"\/\/titantvguide.com\/?siteid=77116\" width=\"100%\" height=\"400\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>Regardless of how broadcasters inform their viewers about their programming, it is essential that the listings are clear and accurate, and up-to-date.<\/p>\n<p>While TitanTV\u2019s guide services come with basic tools to edit and update the listings, <a href=\"https:\/\/www.titantvinc.com\/broadcast-software\/mediastar-suite\/mediastar-scheduler\/\">TitanTV\u2019s MediaStar Scheduler<\/a> customers enjoy full integration of electronic program guides with other services. This means the program schedule may be maintained in a single location and auto-updated within existing program scheduling workflow.\u00a0 Accurate, always-up-to-date schedule can then be used for<a href=\"https:\/\/www.titantvinc.com\/broadcast-software\/mediastar-suite\/media-measurement-partners\/\"> comScore reporting,<\/a> updating sales systems, and updating on-air <a href=\"https:\/\/www.titantvinc.com\/broadcast-software\/tv-data-services\/psip-data-services\">PSIP,<\/a> in addition to the electronic program guides.\u00a0 This brings program listing accuracy and consistency across the scope of operations.<\/p>\n<p>Make sure that your viewers always know \u201cWhat\u2019s on TV?\u201d and \u201cWhat are the programs about?\u201d<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-47 alignleft\" src=\"https:\/\/www.titantvinc.com\/blog\/wp-content\/uploads\/2018\/02\/chris2.png\" alt=\"\" width=\"286\" height=\"213\" \/><\/p>\n<p><a href=\"http:\/\/titantvinc.com\/about-us\/staff\/\" target=\"_blank\" rel=\"noopener\">Christopher W. Kelly<\/a><br \/>\nChief Executive Officer<br \/>\n<a href=\"\/\" target=\"_blank\" rel=\"noopener\">TitanTV, Inc.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhat\u2019s on TV?\u201d\u00a0 Viewers today use their devices to find out what you\u2019re airing, so make sure you give them a compelling, accurate program guide. Among the most essential function that broadcasters and media companies require of their digital platforms is the ability for their viewers to learn about their programming.\u00a0 Linear television is appointment [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":71,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.titantvinc.com\/blog\/wp-json\/wp\/v2\/posts\/70"}],"collection":[{"href":"https:\/\/www.titantvinc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.titantvinc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.titantvinc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.titantvinc.com\/blog\/wp-json\/wp\/v2\/comments?post=70"}],"version-history":[{"count":12,"href":"https:\/\/www.titantvinc.com\/blog\/wp-json\/wp\/v2\/posts\/70\/revisions"}],"predecessor-version":[{"id":84,"href":"https:\/\/www.titantvinc.com\/blog\/wp-json\/wp\/v2\/posts\/70\/revisions\/84"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.titantvinc.com\/blog\/wp-json\/wp\/v2\/media\/71"}],"wp:attachment":[{"href":"https:\/\/www.titantvinc.com\/blog\/wp-json\/wp\/v2\/media?parent=70"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.titantvinc.com\/blog\/wp-json\/wp\/v2\/categories?post=70"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.titantvinc.com\/blog\/wp-json\/wp\/v2\/tags?post=70"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}