TitanTV, Inc. Releases MediaStar 4 with Direct Data Reporting Feature

Posted on April 18th, 2022 by HSteffen

Announcing MediaStar 4 – The Next Generation of Our Trusted Schedule Management Tool

Cedar Rapids, IA – (April 18, 2022)– TitanTV Inc., announces the release of MediaStar 4, the next generation of MediaStar, the company’s TV schedule management tool that over one thousand stations rely on every day.

MediaStar 4 provides the flexibility and control needed to streamline the day-to-day maintenance of schedules and report generation for stations and station groups.

Since its introduction in 2004, MediaStar has become the essential program schedule management tool to ensure clients’ schedules are accurate, consistent, and timely.  Its feature set has continuously evolved in response to an exponential increase in the scheduling workload of programming staffs.  This growth is driven by the proliferation of linear schedules via diginets, streaming, and the new challenges arising from the ongoing adoption of NextGen TV.

With MediaStar 3’s underlying code having reached the end of its service life, the staff of TitanTV, Inc. is formally announcing the release of MediaStar 4 at NAB 2022.  Built on an all-new foundation, MediaStar 4 has the capability to support new features requested by clients.  

“Over the years, our MediaStar clients have become accustomed to bringing us their ever-growing programming issues to discover how we can help solve them with MediaStar,” stated Heidi Steffen, Chief Revenue Office, TitanTV, Inc. “We are proud of the number of times we have been able to modify MediaStar by adding a new feature or expanding the capabilities of an existing function to create innovative and effective solutions to those programming needs.”

Heidi Steffen, CRO of TitanTV, Inc

“One of the most frequent concerns relayed to us recently,” revealed Steffen, “regarded the delay between when a station sends out their programming reports and when those changes are reflected in the guides from the broadcast industry’s various services.  Manually collecting data, creating a file for it in a service-specific format, and emailing the file could take several days and were prone to keying errors by both the station and the guide service.  During this extended period, a station’s guide would be incorrect and not match its actual schedule.” 

“This outreach by a number of our clients is what led us to creating the Direct Data Reporting feature to decrease the time it takes to get program data updated across the guide industry,” concluded Steffen. 

In MediaStar 4’s Direct Data Reporting feature, a station’s schedule data is collected and exported to the major data services in a single, seamless operation.  It is no longer necessary for a station to manually gather its data, convert it into the only file format recognized by that data service provider, then send that file to the provider.  

The collection, formatting, and transmitting of the data is now handled automatically.  The data is exported in a format that can be ingested and processed by the data services Red Bee/FYI, Gracenote, and TV Media, with additional partners to come.

Shaun Stark, Head of North America Red Bee Media, added, “Direct Data Reporting will provide our mutual clients a more streamlined avenue of engagement with Red Bee Media, offering the ability to deliver real time reports providing updates directly to the teams at Red Bee and allowing these updates to be processed in a timelier manner. We expect Direct Data Reporting to improve upon our accurate listings metadata by keeping us on top of last-minute updates to schedule information and enhancing the end user experience within our clients’ products.”

Shaun Stark, Head of North America Red Bee Media

In addition to saving time and effort eliminating duplicated steps for each data provider, Direct Data Reporting eliminates the keying errors that can occur in the collection of the data and the conversion of it into the appropriate format for your chosen service.  

Kevin Rose, EVP of TV Media, expressed, “This easy process allows for more accurate schedules and a faster turnaround for scheduling changes which ensures viewers have reliable guide data.”

Kevin Rose, EVP of TV Media

About TitanTV, Inc.

An independently owned company located in Cedar Rapids, IA, TitanTV Inc. is the foremost provider of data and real-time scheduling tools to the broadcast television industry.  TitanTV creates innovative, powerful tools that enable television broadcasters to maintain their stations’ schedules efficiently and economically.  Its products are used by stations in every television market across the country.  

The company also publishes and maintains the consumer sites AntennaWeb.org and TitanTV.com.

TitanTV’s corporate website is located at: http://www.titantvinc.com/

Contact TitanTV by email at: Info@TitanTV.com.

About Red Bee

Red Bee Media is a leading global media services company headquartered in London, with 2500 media experts spread across Europe, the Middle East, Asia Pacific, and North America. Every day, millions of people across the globe discover, enjoy, and engage with content prepared, managed, broadcast and streamed through Red Bee’s services. The company empowers some of the world’s strongest media brands, broadcasters, and content owners to instantly connect with audiences anyhow, anywhere, anytime. Through an end-to-end, managed services offering, Red Bee provides innovative solutions across the entire content delivery chain – covering Live & Remote production, Managed OTT, Distribution, Media Management, Access Services, Content Discovery, Playout and Post Production.

Red Bee – Wowing audiences. By creating what’s next.

Web: www.redbeemedia.com Twitter: @redbeemedia LinkedIn: Red Bee Media

About Gracenote

Gracenote is the content solutions pillar of Nielsen providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities ensuring consumers can easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit www.gracenote.com/.

About TV Media

TV Media maintains an extensive database of TV schedules and channel lineups covering service providers across Canada and the United States. TV Media’s metadata powers solutions across multiple industries, including electronic programming guides (EPG) for video providers (cable, IPTV and satellite), broadcasters, web portals, in-room hospitality, corporate venues and retail establishments, as well as offering printed services for newspapers. With more than 25 years in business, TV Media continues to grow its customer base through its focus on data accuracy and quality, exceptional customer service and cost-effective rates. For more information, visit http://www.tvmedia.ca.

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