AAIS for NextGen Distribution Webinar

Posted on November 23rd, 2021 by HSteffen

On Friday, November 19th TitanTV, Inc held the next webinar in the “In Lieu of NAB Show 2021” series. TitanTV has been working with others in the broadcast industry to help develop the Addressable Asset Identification Standard (AAIS) for NextGen Distribution. Heidi Steffen was joined by several guest of the participating companies to explain the new proposed standard and walk through the workflow from the content side to the advertising side.

AAIS defines the process from scheduling to air to the reconciliation of client activity in addressable media. By standardizing naming, signaling and reconciliation process across all media platforms.

Heidi Steffen, Chief Revenue Office, TitanTV, Inc

Special Guest:

Jim DeChant, VP-Technology, News-Press & Gazette Broadcasting

Brett Angell, Sr. Director – Client Solutions, Freewheel

Yonah Levenson, VP Group Director Information Services, AD-ID

Richard W. Kroon, Director of Technical Operations, Entertainment Identifier Registry Association

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